Account Mapping and Management is a gamified, e-learning program focused on identifying identify 'who's in the zoo' in terms of organization structures, politics and power and how to motivate key influencers and decision makers to help you beat the competition.
Account managers help prevent communication breakdowns and ensure the client receives the information they want and need. They fulfill this responsibility by setting clear expectations, regularly communicating with the client on strategies, goals, and successes and resolving issues or conflicts in a timely manner.
Your company's key accounts are your competitors' key prospects. Your profits depend more on acquiring, protecting and developing key accounts than on any other single activity.
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You will leave the course knowing the importance and methodology of mapping the political landscape of a company and highlight champions, blockers, and other stakeholders whose consensus you need to close a deal or grow an account
Retain your Key Clients
Understand the process of key account management, what makes an account 'key' and how certain customer accounts evolve from merely transactional to strategic partnerships
Identify the different personality types involved in a complex sale - understand your own personality and how to adapt your selling style to the needs of different individuals
Identify formal and informal reporting networks and present a powerful solution which appeals to all decision makers and influencers within your customer's organization
Key accounts tend to involve multiple decision makers who are motivated by a variety of different priorities, wants and needs, each of which you must identify and respond to
Differentiate yourself from your competitors - see the competition through your customers' eyes and adapt your offer accordingly
Engage customers online and increase your sales pipeline
A gamified, e-learning program providing a solid foundation and understanding of social selling skills, tools and techniques needed to effectively research, engage, target and network with potential clients through social media
Be valuable to your clients
This gamified, e-learning program shows participants how to avoid common pitfalls, build strong personal relationships with different customer personalities, and sell conversationally and consultatively.
Customer Service, the Right Way
Offers a way to understand and satisfy customers expectations, handle intense and stressful situations and be able to offer great experiences, delivering the business results every organization is looking for
Succeed through your Team
This gamified, e-learning program is ideal for newly appointed and potential sales managers, as well as experienced sales managers looking to enhance their skill set.