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Do you know your company's "why"? Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don't buy what you do. They buy why you do it.


3 Key Marketing Takeaways from Simon Sinek's "Start With Why" via @ThePRCoach https://t.co/JYC8m5VsMC https://t.co/Z5j9ADWFH9


Our Managing Partner, Edward Matti, will be speaking at this year’s BSTD Annual International HRD Conference. His topic, Maintaining Engagement in a Multi-Generational Workplace addressee the key opportunities leaders have today in ensuring engagement across all generations.#learning #development #training #conference #international #speaker #employee #engagement #corporate #culture #leadership #work #human #resources #bahrain #manama #dubai #workplace #diversity


Our Managing Partner, Edward Matti, facilitating a session on Scenario Planning and Appreciative Inquiry as part of the Future Pipe IndustriesCommercial Academy. The participants took part in planning out various business scenarios and ensuring a high level of preparedness. Also, they applied Appreciative Inquiry's 4D model to think differently about their future and destiny.


Our Managing Partner, Edward Matti, will be speaking at this year’s BSTD Annual International HRD Conference. His t… https://t.co/VcIt5MePhA


Our Managing Partner, Edward Matti, facilitating a session on Scenario Planning and Appreciative Inquiry as part of… https://t.co/tGkPYCbfSQ


Leaders focused on delivering short-term bottom-line results will most likely have cultivated their left-frontal problem solving capabilities at the expense of their under-utilized right hemisphere's solution envisioning and empathizing skills. Where are these people capable of processing the complexity of our current situation to identify novel solutions? They are more likely to be reflective and introspective individuals. They are likely to have invested in their own intellectual and psychological development and cross-cultural experience,


Understanding the mind is critical to finding sustainable business solutions via @chrisgaborit… https://t.co/3yyvYyqe9M